Caroline Gaidies

Sales, brand strategy & storytelling

GTM & Strategic Partnerships Lead

Bridging hypergrowth tech execution with purpose-driven brands, sustainable innovation, and lifestyle ventures.

Tech Performance Meets Brand Purpose

From hypergrowth tech to purpose-driven ventures

Former TikTok Enterprise Manager and Whatnot launch team member. I build structured 0-to-1 sales engines, C-level partnerships, and GTM strategies for high-impact brands in food, health, and sustainability.

Services

01

Brand Strategy & Positioning

Value proposition design, brand architecture, commercial messaging, and strategic positioning for market entry and scaling.

02

0-to-1 Go-To-Market

Commercial launch roadmaps, pitch deck creation, founder briefs, and operational workflows for high-growth ventures.

03

Commercial Partnerships & Sales

B2B pipeline generation, C-level discovery, strategic negotiations, and enterprise relationship management.

Selected work

Brooklyn Misomaru

0-to-1 GTM Strategy, Pitch Decks & Founder Partnering · 2026 —

Steering the strategic vision and positioning of the brand MISOMARU and developing a sales strategy to help market expansion.

GTM · Brand strategy · Positioning

TikTok DACH

Scaling €4M+ Quarterly Enterprise Pipeline & Agency Growth · 2022 — 2025

Managed €4M+ quarterly enterprise pipeline across DACH, consistently exceeding targets by 110%+. Built C-level relationships, led agency growth initiatives, and structured scalable sales processes for one of the world's fastest-growing tech platforms.

Enterprise sales · Pipeline strategy · Agency growth

Whatnot US

Zero-to-One Category Launch & Seller Acquisition Pipeline · 2026

Joined the launch team to build the seller acquisition engine from scratch. Shaped early GTM motion, identified high-value categories, and established the foundational partnerships that scaled Whatnot's marketplace launch.

Launch · Seller acquisition · Category strategy

Impact & Film

Documentary Strategy (Argo Films) & Impact Work (Salzwasser e.V.) · 2024 — 2025

Provided early-stage funding strategy support for a documentary by six-time Emmy Award–winning director Allison Argo. Produced impact storytelling for Salzwasser e.V., supporting education and sustainability initiatives.

Funding strategy · Film · Storytelling

Contact

Let’s build your GTM engine.

Based in Brooklyn, NY. Available for fractional leads, advisory, and project-based consulting.