Caroline Gaidies

Sales, brand strategy & storytelling

Sales-driven storytelling for brands shaping the future of food, health, and the planet.

I work at the intersection of sales and brand strategy. My background in tech sales taught me how to capture attention and drive revenue. I build sharp, actionable narratives that protect your mission and grow your bottom line.

What I do

01

Sales

Years in tech sales, turned toward good products: pitch, outreach and the path from interest to order.

02

Brand strategy

Positioning, audience and the sharp point of view a brand can actually stand behind.

03

Storytelling

Narrative platforms, messaging and copy — words that sound like a person, not a deck.

Selected work

Brooklyn MISOMARU

Ongoing partner · 2026 —

Steering the strategic vision and positioning of the brand MISOMARU and developing a sales strategy to help market expansion.

Sales · Brand strategy · Positioning

WeAreNature — COP30

Strategic direction · 2025

Developed communication strategies and social media direction for the Voices of the Living Earth campaign. Managed elder gatherings and a live-stream infrastructure with the goal to integrate indigenous knowledge systems directly into climate conversations.

Communication strategy · Social media

ArgoFilm — Forever Home

Strategic advisory · 2025

Provided early-stage funding strategy support, helping shape submission targets for a documentary by six-time Emmy Award–winning director Allison Argo.

Funding strategy

Arise e.V.

Pro-bono creative lead · 2024

Produced a short film for Arise e.V., a German NGO supporting free education for children in Tuba-Kokrobite, Ghana. The film was shown to donors at the opening of the school it helped fund.

Film · Storytelling

“Good products lose to better told ones every day. My job is to make sure the ones feeding people well, and treating the planet decently, are the better told ones.”

Contact

Building something in food, health or the planet? Let's talk.